The biggest strategic mistake leaders make?
The biggest mistake is : Not revisiting assumptions.
Every solid business is built on decisions that once made sense. But the market doesn’t care how well something worked two years ago.
So ask yourself:
Are we running on a model that still matches how people buy today?
Are our team structures still serving outcomes, or just legacy org charts?
Are we relying on agreements, tools, or partners we’ve simply outgrown?
These aren’t existential questions. They’re operational ones.
𝙈𝙖𝙥 𝙤𝙣𝙚 𝙥𝙧𝙤𝙘𝙚𝙨𝙨 𝙗𝙖𝙘𝙠𝙬𝙖𝙧𝙙𝙨. Take your most profitable client flow, then trace what really makes it work.
𝑨𝙪𝒅𝙞𝒕 𝒚𝙤𝒖𝙧 𝙖𝒔𝙨𝒖𝙢𝒑𝙩𝒊𝙤𝒏𝙨. Every six months, write down 3 things you’re still doing “because we always did.”
𝙄𝙣𝙫𝙞𝙩𝙚 𝙛𝙧𝙞𝙘𝙩𝙞𝙤𝙣. The best insights often come from someone asking: “Why are we doing it this way again?”
𝘽𝙪𝙨𝙞𝙣𝙚𝙨𝙨 𝗱𝗼𝗲𝘀𝗻’𝘁 𝗺𝗲𝗮𝗻 𝗰𝗼𝗺𝗽𝗹𝗲𝘅𝗶𝘁𝘆. Often it just means the courage to challenge what used to work, before it stops working.